Glasses
worth
looking at.
Independent eyewear. Proper eye care. Better-looking glasses. Two hundred frames from the world's best indie brands — and a 30-minute eye test that doesn't feel like a sales funnel.

Est. 2014
Two hundred frames.
Zero high-street pressure.
Hand-picked from six independent makers. Acetate from Italy, titanium from Denmark, design from Barcelona and London. Prices from £195 to £395 — no mark-ups for the logo.













A proper sit-down examination with one of our two GOC-registered optometrists. We test, we explain, we recommend — and we never push frames you don't need. If your current pair still work, we'll say so.
Beyond the
basics.
We're a clinic as much as we are a shop. Behind the frames wall sits a fully equipped consulting room with the kind of diagnostic kit you'd expect at hospital eye clinics — not high-street chains.
Children's Eye Care
Gentle exams for ages 3+, designed to make first appointments easy. NHS vouchers accepted.
OCT Retinal Scans
High-resolution 3D imaging of the back of the eye. Catches issues years before symptoms.
Diabetic Eye Checks
Specialist screening for patients managing diabetes. Detailed reports for your GP.
Sports Vision
Performance-tuned prescriptions, contact lens fittings and prescription sunglasses.
Run by an
optometrist,
not a chain.
Cedar Vision opened on the Promenade in 2014. Dr Naomi Cedar — twelve years at Moorfields before that — wanted to build a practice that felt less like a queue and more like a consultation.
Today we're a small team of three. We see roughly twenty patients a week, never more. That's deliberate — it's how we find the time to fit frames properly, explain prescriptions in plain English, and actually remember your name on the second visit.

First time in years I've actually enjoyed picking glasses. No clipboard, no upsell, just good advice.
The OCT scan picked up something my old optician had missed for three years. Worth every penny.
My Lindbergs are practically weightless. Cedar fitted them perfectly first time.
See better.
Look better.
Eye tests run Tuesday to Saturday. Most patients book a week ahead. Same-day slots are usually available — just give us a ring.
48 The Promenade
Cheltenham GL50 1NB